The Economics of Higher Purpose: Eight Counterintuitive Steps for Creating a Purpose-Driven Organization - Robert E. Quinn & Anjan V. Thakor (Books)

Title: The Economics of Higher Purpose: Eight Counterintuitive Steps for Creating a Purpose-Driven Organization

Authors: Robert E. Quinn & Anjan V. Thakor

Published: August 20, 2019

Publisher: Berrett-Koehler Publishers

Category: Business / Leadership / Organizational Development

The Economics of Higher Purpose presents a compelling argument that organizations driven by a genuine, socially meaningful purpose can outperform those focused solely on profits. Quinn and Thakor, both scholars and business consultants, draw on extensive research and real-world examples to show how aligning company culture and strategy around a higher purpose leads to more engaged employees, improved performance, and long-term success.

The book outlines eight unconventional steps leaders can take to transform their organizations—from building trust and reshaping narratives to embracing purpose as a discipline rather than a slogan. Using case studies from companies like Ford, Merck, and the Cleveland Clinic, the authors provide actionable insights for embedding purpose into the fabric of a business. This book is ideal for leaders looking to inspire their teams and create lasting value beyond the bottom line.